Nanlite PavoTubes Launch
Campaigns
Launch imagery for Nanlite India's PavoTubes in 2021, hair designed to catch coloured tube light and give it something to wrap around.
Nanlite India
2021
Nanlite PavoTubes Launch
Campaigns
Launch imagery for Nanlite India's PavoTubes in 2021, hair designed to catch coloured tube light and give it something to wrap around.
Nanlite India
2021
(01).
THE STORY
Hair built for the light, not the other way around.
Nanlite's PavoTubes launch needed imagery where the product, coloured light, was the hero. The hair was shaped glossy and graphic so every tube reflection had a clean surface to land on.
Working for the lighting rather than under it flips the usual job. The shapes are simple on purpose; the light does the decorating.